Project Year: 2015 Project Timeframe: 6 months About: The annual ERAPPA conference is a premier educational event for facilities professionals in education and takes steps to improve it each year. Conference Size: 800+ Location: Niagara Falls,Ontario, Canada Conference Year: 2016
Introduction
OGO Sense has been the primary choice for designing conference websites for ERAPPA since 2009.
Problems
ERAPPA 2016 team faced several issues:
All staff were volunteers and did not have a lot of time to devote to the website.
US attendees or sponsors had concerns about traveling to Canada.
A conservative Internet marketing budget had to be used in a strategic way to attract a high number of facilities professionals and sponsors.
Solution
OGO Sense helped ERAPPA 2016 team design and implement a new website including:
Strategize, envision, and design the new website to will effectively promote the ERAPPA 2016 conference and address international travel concerns.
Implement a clean, modern, responsive, and custom design.
Provide training and a simple dashboard for easy website updates.
Results
As a result of the website design, OGO Sense helped erappa2016.org:
Present the conference in the best possible light.
Inform and persuade facilities professionals across the US East Coast to come to Canada.
Attract and sell available sponsorship opportunities potential and confirmed sponsors (exhibitors).
