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Within our previous blog post “How To Generate Keywords For Your Business In One Minute” we generated the following keyword list for one of our popular services:

# Keyword
1 joomla web design
2 cms web design
3 joomla web design company
4 joomla web design template
5 joomla web design services
6 joomla web development
7 joomla web templates
8 drupal web design
9 mambo web design
10  joomla web design templates
11 joomla web development
12 joomla free templates
13 joomla website developers
14 joomla web designer jobs
15
 joomlaweb hosting
16 joomla web developer hourly rate
17 joomla php
18 joomla web design services
19 joomla web development services
20 joomla web design company
21 joomla website development cost
22 joomla template development
23 joomla website software
24 joomla webstie hosting
25 joomla website builder
26 joomla website design company
27 joomla web development services

While the keywords above may all be related to our business, they may not all be relevant. To save time and money and achieve the maximum business impact, you must prioritize your keyword list.

To get started, grade your keywords from 1 to 5 where 5 indicates the most relevant keyword. Keywords that have relevancy of 1 and 2 should not be considered in search engine optimization.

How do you know if a keyword is relevant? Keywords are relevant if you may answer any of the following 3 questions positively: 

  • Visitors use the keyword to navigate to our website or our brand names.
  • Visitors use the keyword to find a product or service that we offer.
  • Visitors use the keyword to find the information related to what our company does.
After you graded your keyword list, your spreadsheet should look something like :

# Keyword Relevance (1 to 5)
1 joomla web design 5 
2 cms web design 2 
3 joomla web design company 5 
4 joomla web design template 2 
5 joomla web design services 3 
6 joomla web development 4 
7 joomla web templates 2 
8 drupal web design  3 
9 mambo web design 2 
10 joomla web design templates 2 
11 joomla web development 3 
12 joomla free templates 2 
13 joomla website developers 4 
14 joomla web designer jobs 2 
15 joomlaweb hosting 2 
16 joomla web developer hourly rate 2 
17 joomla php 2 
18 joomla web design services 4 
19 joomla web development services 4 
20 joomla web design company 5 
21 joomla website development cost 3 
22 joomla template development 2 
23 joomla website software 2 
24 joomla webstie hosting 2 
25 joomla website builder 2 
26 joomla website design company 5 
27 joomla web development services 4 

Now let me explain some of the ratings.

The following keywords were rated as the best (5) keywords:
  • joomla web design
  • joomla web design company
  • joomla web design company
  • joomla website design company
These keywords clearly describe our popular service and show an intent to use us.

The keywords below are the second best keywords. These are keywords where visitors are looking for target service and not as specific as our best keywords.
  • joomla web development
  • joomla website developers
  • joomla web design services
  • joomla web development services
  • joomla web development services
  • joomla web design services
  • joomla web development
Over time, we have found that visitors who use “development” keywords typically look to supplement their existing team where visitors who use “design” keywords typically are looking for a complete solution. Therefore, we tend to rate “design” keywords as 5 and still valuable "development" keywords as 4.

The 3nd best keywords are shown below:
  • drupal web design
  • joomla website development cost
If someone is focusing on the cost of Joomla website development, they will probably not choose us because we’re not the cheapest. Drupal web design is something that we do but it’s not the primary focus. However, I included these keywords and we optimize for them if we have extra time.

The following keywords are relevant and some very popular but we will not spend any time optimizing our website for them because they are not a part of our business strategy:
  • cms web design
  • joomla web design template
  • joomla web templates
  • mambo web design
  • joomla web design templates
  • joomla free templates
For example, we design and implement custom Joomla templates during projects but we do not pre-make them so someone looking for ‘joomla free templates’ or anything about templates is not our target customer.

The completely irrelevant keywords on our list are:
  • joomla php
  • joomla soap
  • joomla xml
Our target audience are marketing directors of mid-size companies and owners of smaller private businesses, therefore we do not optimize for those terms because they would not be looking for information about a programming language (PHP) or other more technical aspects of our work.

In our next post, I’m going to show you how to categorize your keywords in three categories for the maximum business impact.
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