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As we discussed in the previous blog, you do not need a separate landing page for each keyword. Instead, closely related keywords should target a single page. For example, we will show you how we optimized our Joomla web design page for the following keywords:

• joomla web design
• joomla website designers
• joomla designers
• joomla designer

In Q4 2015, a US manufacturer had the best quarter in the history of the company, both online and offline. When researching the main revenue growth drivers, we realized that the Cyber Monday Sale and Christmas Sale had contributed a lot to the record revenue results where the big and loyal newsletter list was used to deliver the promotional messages.

Since we had already worked for a year and prior newsletter design improvements, we realized that we could further improve brand loyalty and repeat sales by growing the newsletter list itself.

This results in 2 main issues:

• Your website homepage primarily ranks for the most keywords because a search engine may not know the most appropriate page is for a target keyword. Additionally, this leads to less than optimal user experience because the visitor is not presented with what he or she is looking for.
• If your internal pages aren’t optimized, you will lose traffic to competitors because they provide your customers or prospective customers the information they are looking for directly.

How do you generate more money with an ecommerce website? You only have three options:

1. Increase the average order size or
2. Increase the number of orders or
3. Both #1 and #2.

The first step is to generate around thirty relevant keywords. 

Once you have workable keywords, it’s time to sort them into usefulness. All keywords can be separated in 3 categories based on the user intent:

• Brand (or navigational) keywords
• Conversion keywords
• Informational keywords